Build the foundation. Scale your operations. Make AI actually work.
I help mission-driven leaders cut through AI hype to identify how to bring people and processes into alignment to achieve meaningful results—without the transformation theater.
Everything about work and digital ecosystems is fundamentally changing—from how websites work to how AI integrates with operations.
Build for the long-term while achieving quick wins
Your organization is caught in the middle: pressure to show AI results, but operations are too fragmented to deliver them. Tools pile up. Pilots stall. Teams resist. And you’re accountable for transformation you can't execute.
You don’t need another vendor promising AI magic. You need someone who can see your system clearly and build the foundation that makes transformation possible.
Before RFPs, buying new technology, hiring, doing a reorg, budgeting, or undertaking a website redesign, get clear on your outcomes and determine if they are feasible.
Through a collaborative engagement, we’ll identify what’s working, create a roadmap to fix what’s broken, and build systems and skills to scale your operations effectively. We’ll make AI work for you, not against you.
Teams winning with AI aren’t just using the tools, they’re building the foundations.
Services
Diagnosis
Gain clarity on what’s working and what’s not
Strategic planning
Create a vision and roadmap that works
Capacity building
Uplevel your team to sustainable success
Advising
Have a guide to help you and your team navigate through the change
Why Carrie Hane?
Web → mobile → social → digital-first → AI
For 20+ years, I’ve been making things actually work. I don’t implement technology. I create operational clarity that lasts. I’ve led transformation from the inside as Director, Program Lead, and Evangelist. I’ve guided transformation from the outside as a consultant, designing sustainable products and systems.
I create systems that endure.
Organizations still using frameworks built 5-10 years ago
70+ agency stakeholder alignment
Teams where successors came from within
I've been writing about content strategy and digital transformation on my Tanzen Consulting blog since 2016.
Designing Connected Content
Since 2018, Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow has helped people and organizations transform to meet the ever-changing needs of the people they serve and take advantage of the latest technology.
Some of the organizations it’s helped:
Advisory Board
All Trails
Atlassian
AT&T
Autodesk
Central Park Conservancy
Joan Mitchell Foundation
National Geographic Society
Nordstrom
Puma
Restaurant Brands International Inc. (“RBI”)
Spothero
Tata Digital
Unilever
University of Edinburgh
Vinmonopolet